From the AREUM Instagram

A glimpse into our formulations, ingredients, rituals and the quiet moments behind AREUM.

Follow along for new releases, skincare notes and stories from our Sydney studio.

Why I made Guardian. I created Guardian because I wanted an antioxidant serum that could become a quiet, dependable part of my own daily ritual — light enough to disappear into the skin, considered enough to earn its place, and effective witho
For some time, I have allowed the formulations to speak first. It feels right now to quietly introduce myself. My name is Rina, and I am the founder and maker behind AREUM — a small, woman-owned skincare studio in Alexandria, Sydney. AREUM b
Each parcel leaving the AREUM studio carries more than skincare. It carries months of careful formulation, countless small decisions, and the hope that what was made slowly and intentionally will be received with the same sense of care. As we prepa
What is an antioxidant? In skincare, antioxidants are a quiet form of protection. They help defend the skin from free radicals — unstable molecules created by everyday exposure to sunlight, pollution, stress and time. Left unsupported, this
AREUM (아름) n. beauty AREUM is a name rooted in Korean language, but carried here with quiet intention. It is a small homage to the founder’s cultural heritage — a way of allowing ancestry, memory, and meaning to live gently within the br
What is Coenzyme Q10? Coenzyme Q10, also known as CoQ10, is a naturally occurring antioxidant found within the skin — quiet, essential, and deeply intelligent. It plays a role in helping the skin protect itself from oxidative stress: the ever
A serum is the layer of your ritual where intention becomes concentrated. Lighter than a moisturiser, more targeted than a mist, a serum is designed to deliver carefully chosen ingredients to the skin in a fluid, absorbent form. It is where hydrati
Guardian has arrived. An oil-free antioxidant serum designed to actively defend, deeply nourish, and visibly restore skin challenged by modern environmental stressors. Powered by a potent blend of high-performance antioxidants — including CoE
Something quietly potent is coming. Consciously formulated to help protect, support, and restore the skin exposed to modern life — with high-performing antioxidants at its heart. Guardian launches 1 July. #areum #antioxidant #serum #consciou
The Ancient Ritual of Oiling Skin Long before skincare became a routine, oil was already part of the ritual. In Ancient Egypt, cosmetic vessels and beauty practices point to the use of oils and ointments for the skin. In Ancient Greece, olive oil wa
Grace, in two sizes.
 The 15ml was created as a considered introduction — ideal for trying Grace, travelling with it, or offering it as a small ritual gift. The 30ml is for those who know they want Grace beside them daily: a quiet, nourishing
Bakuchiol is the kind of ingredient that feels quietly assured. Often spoken of as a natural alternative to retinol, bakuchiol helps to soften the look of fine lines, refine texture, and bring a smoother, more even appearance to the skin - all witho
Grace is made with 8 considered ingredients - each chosen with purpose, each bringing something meaningful to the formula. No fillers. No fragrance. No essential oils. Just a thoughtful blend of botanical oils, antioxidant-rich additions, bakuchiol
Silky. Nourishing. Replenishing. Grace is designed to leave the skin feeling soft, comforted, and quietly radiant - light in feel, yet deeply nourishing. If you love skincare that feels both simple and beautiful, Grace is for you. Discover Grace v
To the mothers, mother figures, and nurturing souls who hold so much with such quiet strength - today is for you. Wishing you a beautiful Mother’s Day. #MothersDay
Introducing Grace - our facial oil for graceful aging. Created as an ode to skin that is changing, evolving, and carrying time, Grace is not about resisting aging. It is about honouring it. Because aging is not a flaw to correct. It is a privilege
A quiet beginning. Coming soon. #areum #modernapothecary #smallbatchskincare #quietluxurybeauty #consciousbeauty