A closer look at our ingredients

Every ingredient used in an AREUM formulation is chosen with intention.

Explore the ingredients behind our products, including their INCI names, origins, how they are made, and the benefits they bring to the skin.

This is a considered guide to what we formulate with, why each ingredient has been selected, and the purpose it serves within the formula.

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Marula Oil – Organic

Marula Oil is obtained from the kernels found within the fruit stones of Sclerocarya birrea, a tree native to southern Africa.

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Macadamia Oil is obtained from the nuts of Macadamia integrifolia, an evergreen tree native to Australia.

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Castor Oil is obtained from the seeds of Ricinus communis, a flowering plant cultivated in warm climates.

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Vitamin E is not a single compound, but a family of naturally occurring, oil-soluble antioxidants.

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Jojoba Oil is obtained from the seeds of Simmondsia chinensis, a hardy evergreen shrub native to the arid regions of North America.

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Camellia Oil is obtained from the seeds of Camellia oleifera, a flowering evergreen traditionally cultivated in Asia.