From the AREUM Instagram

A glimpse into our formulations, ingredients, rituals and the quiet moments behind AREUM.

Follow along for new releases, skincare notes and stories from our Sydney studio.

A beautiful discovery at @remedy.kl, tucked within @thezhongshanbuilding. What stayed with me was not simply what they make, but the thought given to what happens before, during and after something is used. A refillery that keeps vessels in circula
A couple of pieces to carry home from Malaysia — chosen not simply as souvenirs, but as reminders of place. A hand-tailored batik dress from @gersonbatik, alive with colour, pattern and the artistry of Malaysian textile tradition; and a jade r
We are taking for a short pause until Sunday 13 September. The AREUM store will remain open, and orders can still be placed as usual. Postage will pause while we’re away, with dispatch recommencing from Monday 14 September. Thank you for you
There is something especially meaningful about seeing AREUM become part of someone else’s ritual. Recently, makeup artist Gina Cartwright (@ginamakeup____) shared a glimpse of her routine using Guardian, Grace and Petal — each in its int
Eight years of marriage — of growing, changing, building a life together, and discovering beauty in the many quiet, ordinary moments in between. Some things only become more precious with time. #AREUM #EightYears #WeddingAnniversary #LifeBehi
We will be taking a short pause from Saturday 29 August to Sunday 13 September — a gentle interlude to wander, rest, and return with renewed inspiration. The AREUM store will remain open throughout this time, and we warmly welcome your orders
Small by design. Making in considered batches allows us to stay close to every formulation — to observe, adjust, and give each batch the attention it deserves. For AREUM, small-batch skincare is not about limitation. It is about intention: m
Rosehip — Rosa canina. A beautifully restorative botanical oil, naturally abundant in essential fatty acids and selected for its ability to soften, nourish, and visibly support skin that feels supple, resilient, and quietly luminous. In Grace
Skincare is always evolving, and our intention is to keep learning with it. At @beautyexpoaustralia, we immersed ourselves in research, education, and meaningful conversation—staying curious about where skincare is heading while remaining grou
42. Not something to correct.
Not something to conceal.
Not something to turn back. The older I become, the less interested I am in skincare that asks us to resist the natural evolution of our skin. Skin changes with us — through expression,
More is not always more. At AREUM, restraint is more than an aesthetic. It is a formulation principle. Guardian, Grace and Petal are each created with carefully chosen ingredients, selected for a clear purpose. Nothing is included simply to lengthe
Care can take many forms: a moment of stillness, a return to the breath, a considered ritual for the skin. On Friday 14 August, AREUM is honoured to be part of Still at @onehotyoga in Potts Point, led by @lilidaviesyoga. Each guest will receive a
Korean stories, shared on Australian screens. With our founder’s cultural heritage rooted in Korea, this celebration of Korean storytelling feels especially meaningful to us. This August, the 17th Korean Film Festival in Australia @koreanfilm
The lips deserve the same considered care as the rest of the face. Naturally more exposed and prone to dryness, they benefit from more than a decorative layer of gloss. Petal is a purposeful blend of five certified organic botanical oils created to
Kind words like these mean so much to a small, independent studio. Every AREUM formulation is created slowly and intentionally, with ingredients chosen to care for the skin and make the everyday ritual feel a little more considered. To hear that th
Introducing Petal. A nourishing lip oil created to soften, smooth and comfort the lips, leaving behind a quiet, natural gloss. Made with a considered blend of certified organic botanical oils, Petal cushions dryness and helps protect against moistu
Before the final formula, there were many iterations. Each of these final three test batches was created to explore a slightly different balance — how the formula responds across varying weather and temperatures, the glide on application, and