Vitamin B3 – Niacinamide

INCI: Niacinamide

Origin

Vitamin B3 is an essential, water-soluble vitamin found naturally in foods and used by the body to support many fundamental cellular processes. Niacinamide, also known as nicotinamide, is the amide form of Vitamin B3 and is naturally present within the body as part of the coenzymes NAD and NADP, which are involved in cellular energy and repair processes.

The cosmetic-grade Niacinamide used by AREUM is produced through the controlled synthesis of beta-picoline, creating a purified, stable ingredient that is chemically consistent with the niacinamide recognised and used by the skin. Its water-soluble nature allows it to disperse evenly throughout a lightweight serum.

How AREUM Uses It

We use Vitamin B3 in Guardian Antioxidant Serum, where it works alongside Coenzyme Q10, resveratrol, green tea, licorice root and a layered blend of hydrating ingredients.

It brings barrier-supporting, soothing and tone-refining care to the formula while complementing Guardian’s broader antioxidant system. Its light, water-soluble form allows Guardian to deliver these benefits without adding oil, richness or heaviness.

Why AREUM Chose Vitamin B3

We chose Niacinamide because it is one of skincare’s most versatile and well-researched ingredients. It helps strengthen the skin’s moisture barrier while supporting the visible effects of environmental stress, dryness and uneven pigmentation.

Rather than treating hydration, tone and resilience separately, Niacinamide helps address them together. By supporting barrier function, it improves the skin’s ability to retain moisture, while its soothing properties help reduce the appearance of redness and discomfort. It also helps regulate pigment transfer, supporting a more even-looking complexion. Combined with Guardian’s botanical extracts and antioxidants, it provides layered daily care for skin exposed to environmental stress while maintaining a gentle, wearable feel.