A closer look at our ingredients
Every ingredient used in an AREUM formulation is chosen with intention.
Explore the ingredients behind our products, including their INCI names, origins, how they are made, and the benefits they bring to the skin.
This is a considered guide to what we formulate with, why each ingredient has been selected, and the purpose it serves within the formula.
Plant-Derived Sugar Complex
Xylitylglucoside, Anhydroxylitol and Xylitol are plant-derived, moisture-binding ingredients originating from wheat, wood and corn.
Pentylene Glycol – Sugar Cane-Derived
Pentylene Glycol is a multifunctional, water-soluble ingredient.
Centella Asiatica Extract – Organic
Centella Asiatica, also known as Gotu Kola, is a herb native to tropical Asia, traditionally valued for its soothing and restorative properties.
Betaine - Sugar-Beet Derived
Betaine is a naturally occurring compound found in plants, particularly sugar beet.
Sodium Phytate – Plant-Derived
Sodium Phytate is a plant-derived ingredient made from phytic acid, a naturally occurring compound found in grains, seeds and rice bran.