A closer look at our ingredients

Every ingredient used in an AREUM formulation is chosen with intention.

Explore the ingredients behind our products, including their INCI names, origins, how they are made, and the benefits they bring to the skin.

This is a considered guide to what we formulate with, why each ingredient has been selected, and the purpose it serves within the formula.

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Jojoba Oil – Organic

Jojoba Oil is obtained from the seeds of Simmondsia chinensis, a hardy evergreen shrub native to the arid regions of North America.

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Camellia Oil – Organic

Camellia Oil is obtained from the seeds of Camellia oleifera, a flowering evergreen traditionally cultivated in Asia.

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Bakuchiol

Bakuchiol is a naturally occurring botanical compound derived from the seeds of the babchi plant, Psoralea corylifolia, a flowering plant belonging to the legume family.