A closer look at our ingredients
Every ingredient used in an AREUM formulation is chosen with intention.
Explore the ingredients behind our products, including their INCI names, origins, how they are made, and the benefits they bring to the skin.
This is a considered guide to what we formulate with, why each ingredient has been selected, and the purpose it serves within the formula.
Vitamin E – Natural
Vitamin E is not a single compound, but a family of naturally occurring, oil-soluble antioxidants.
Squalane – Olive-Derived
Squalane is a lightweight, highly stable emollient derived from squalene, a lipid found naturally in plants and also present in human sebum.
Sea Buckthorn CO₂ Extract – Organic
Sea Buckthorn CO₂ Extract is obtained from the crushed seeds of Hippophae rhamnoides, a hardy shrub known for its vivid orange berries.
Rosehip Oil – Organic
Rosehip Oil is obtained from the ripe orange-red fruits, known as hips, of Rosa canina, a wild flowering rose belonging to the Rosaceae family.
Meadowfoam Oil
Meadowfoam Oil is obtained from the seeds of Limnanthes alba, a small annual plant named for the soft white appearance of its flowers when in bloom.
Jojoba Oil – Organic
Jojoba Oil is obtained from the seeds of Simmondsia chinensis, a hardy evergreen shrub native to the arid regions of North America.
Camellia Oil – Organic
Camellia Oil is obtained from the seeds of Camellia oleifera, a flowering evergreen traditionally cultivated in Asia.
Bakuchiol
Bakuchiol is a naturally occurring botanical compound derived from the seeds of the babchi plant, Psoralea corylifolia, a flowering plant belonging to the legume family.